Today's programme

Social media strategy and practice for the East Midlands Public Health Observatory

A bespoke, one-day training course developed by Andy Bull

……………..
10.00-10.30
1 Introduction to social media: “If the news is that important, it will find me” -- the context in which we are operating.

·        General overview and introduction to social media

·        The ground rules: main do's and don'ts about social media

·        Legalities and etiquette in social media – strategy and responsibilities

·        Creating and disseminating content that’s relevant

·        The growth of personal news streams and how to get content onto them.

10.30-11.00
2 Identifying and finding your audience
Who are they?

·        Where are these audiences online?

·        What do they want/need to know?

·        How best to reach them?

Break 11.00-11.15
11.15-12.30
3. The different social networks and how to identify those that will work best for you

·        Practical advice on identifying the social networks that will work best for you.

·        Making sure you are ‘fishing where the fish are’

·        How to become more connected

·        How to be findable, and shareable

·        The importance of interaction (conversation) with your community

Demonstrations and discussion of the available social networks

·        Twitter (an alerts service linking to your news, reports, blogs and other content)

·        Linked In (a professional network)

·        Facebook (a social network where personalised news streams can be created)

·        Google+ (a rival to Facebook?)

·        FourSquare, Google Places (where location matters)

·        Blogging, white papers and ebooks

12.30-1.30: Lunch
1.30-2.00
Concluding session on the various social media
A chance to look in more depth at what have emerged as the most relevant social media in the pre-lunch session.
2.00-2.30
4 Other specialist platforms (including Linked In) analysed

·        The value of smaller, targeted social platforms

·        How to make a presence there a key part of your social media strategy

·        Finding/creating relevant groups on Linked In

·        Creating/joining groups on Facebook

2.30 – 2.45 Break
2.45 -  3.15

5. Social Media as a research tool

Using social media to gather research information – quantative and qualitative

• Online survey process
• Finding and selecting respondents
• Moving surveys online
• Web and email surveys

3.15 - 3.45

6.  Using social media in CPD

The potential role of social media in continuous professional development. Looking at a range of potentially useful platforms including:

• YouTube
• CoverItLive
• Posterous Spaces
• Google+ Hangouts

3.45 – 4.00

Concluding discussion